The Solely Enterprise Concept You Must Begin Making Cash

The Solely Enterprise Concept You Must Begin Making Cash

Should you do a Google seek for “enterprise concepts” you may shortly get overwhelmed and confused by articles providing quite a few, random solutions. And whereas a number of the concepts could also be inspiring, additionally they miss the obvious – and best – method to generate income as an entrepreneur.

The Solely Enterprise Concept You Must Begin Making Cash

Lindsey Thoeng

Change into knowledgeable service supplier primarily based on the talents you have already got.

Assume you may’t do it? Assume once more. As a result of when you’ve ever excelled and loved any job-related process, you may promote that service to organizations and people.

Following this course of helps you keep away from most of the dangers related to entrepreneurship. It helps you keep away from imposter syndrome by doing one thing you realize you’re good at, and since you’ve got been paid for them previously, you realize there is a market in your companies .

So cease trying externally for enterprise concepts. The whole lot you must begin a enterprise is already inside you. Here is a 3 step course of to get you began.

Decide your zone of genius

It is time to receives a commission, and step one is to find out your Zone of Genius, that are the duties you are feeling uniquely certified to carry out and revel in. This time period comes from the guide The Large Leap by Homosexual Hendricks and I am going to stroll you thru the method of discovering yours now.

We’ll begin by gaining a fundamental understanding of the varied zones of competence.

Incompetence: You are not good at these items and do not need to be

Competence: You may carry out these duties however others can do it simply as effectively

Excellence: You may carry out these actions extraordinarily effectively however it will not be as rewarding as you want at instances.

Genius: These are the actions you get pleasure from and need to hold creating. You can discuss them for hours and by no means get bored. That is the service you may provide to shoppers.

Subsequent, open up this spreadsheet. In Column E jot down all of the organizations you’ve got labored at. As soon as you’ve got accomplished that, write down all the main duties and actions you carried out at every group in Column F. This additionally contains instruments and processes concerned with every position, and you may most likely carry most of this data out of your resume or LinkedIn profile.

Now it is time to assign all these duties and actions to numerous Zones of Competence. You may need to be extraordinarily sincere with your self right here. Usually it’s best to have a handful of actions in your Zone of Genius, just a few extra in your Zone of Excellence, and much more within the remaining zones.

You may see the instance out of your worksheet under.

Primarily based on the instance above, this particular person may develop into a guide who helps organizations plan their Fb advert campaigns. We’ll go deeper into potential service choices subsequent.

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Decide the precise companies you may promote

Now that you have recognized the talents you need to monetize, it is time to create companies primarily based on these expertise. I created the A.C.T.I.O.N. enterprise ideation mannequin that can assist you shortly decide which companies you want to supply.


These will be scary if we’re speaking about your taxes, however they’re extraordinarily helpful when you present them as service to organizations or people. Primarily based in your zone of genius, that is the step-by-step strategy you may use to investigate an organization or course of. Your primary aim right here is to establish areas of enchancment or alternative.

Need assistance creating your audit? Watch this step-by-step video I created.


This entails offering your opinions, analyses, and suggestions to organizations or people primarily based by yourself experience. Luckily, you should utilize the identical course of that you just already created in your audit.


You may assist people or organizations develop the precise expertise wanted to carry out their job. That is completely different from consulting, however it’s considerably associated. Possibly throughout your audit or consulting you found they should begin leveraging a brand new course of, however they do not presently know methods to. That is the place you are available to offer coaching.


That is the place you assist your shoppers implement the instruments or groups wanted to attain their targets. It could possibly be onboarding a brand new instrument and even choosing the proper vendor to companion with.

Ongoing Retainers

That is one in all my favourite methods to make cash. With retainers you proceed offering recommendation and companies primarily based in your space of experience. However it’s possible you’ll not have a particular venture you are engaged on. You are simply there to reply questions every time they come up. I strongly suggest providing retainers on the finish of any venture so you may proceed producing income out of your shoppers.

New Alternatives

By design that is essentially the most versatile a part of the mannequin. What concepts are you able to provide you with primarily based on the group, their targets and inventive methods you may assist them attain their desired consequence?

I am going to offer you an instance right here. I make academic movies centered on entrepreneurship for one in all my enterprise companions. However I not too long ago pitched them on a brand new alternative, which is establishing an accountability program for all their program individuals. That is aligned with my earlier work and their mission so that they have been receptive to the thought.

In order that’s A.C.T.I.O.N. enterprise ideation mannequin. You may choose one or all of those, however I extremely suggest providing audits because it establishes the baseline for all of your different service choices.

Subsequent up, we’ll cowl selling what you are promoting.

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Ask your community to unfold the phrase about what you are promoting

I’ve interviewed a whole lot of entrepreneurs, and 90 p.c of their first shoppers got here from their community. So earlier than you begin posting on social media begging strangers to work with you, begin with the individuals who already know, like and belief you.

Consider 10-20 individuals you realize who can unfold the phrase about your new enterprise. This contains earlier coworkers, buddies and family. Ideally, these people would have entry to a related community. That means they could know individuals or organizations that would use your companies.

Then, you are going to attain out to them and ask for his or her assist. Here is a template you begin with.

Hey Omar,

Hope all is effectively in your finish.

Reaching out to let you realize that I’ve began a brand new enterprise and I am questioning when you may assist me unfold the phrase.

Briefly, I assist (audience), (take this motion) to allow them to (obtain a particular consequence)

Would you occur to know of any people or corporations that may have an interest on this service? If that’s the case, I might respect it when you may introduce us or simply ahead this e mail.

Thanks in your assist!

You may ship this message through e mail or messaging, whichever makes essentially the most sense for you primarily based in your relationship.

Subsequent steps

Entrepreneurship is difficult, however it does not need to be complicated. By following this course of you can make cash, save time and keep away from burnout.

If you do not get leads inside the first seven days I counsel reaching out to extra individuals in your community utilizing the identical message. That is most definitely how you may get your first shopper, so keep it up.

And I do know you are still going to have some questions.

  • How a lot ought to I cost?
  • How do I get extra individuals asking for my companies?
  • How do I hold my shoppers pleased?

If you would like assist with that, take into account becoming a member of my video course, The Solopreneur’s Shortcut. You may get solutions to all these questions and extra by means of a mix of movies, worksheets and templates.

Both approach, I want you the very best of luck!