SAN FRANCISCO — The maker of a plant-based spin on cheese dip has adopted a brand new title to mirror the product’s function as a “quintessential American home occasion meals.”
The model previously often called LOCA Meals, Inc. is now Home Celebration, a nod to how cheese sauces initially had been marketed as a “occasion fancy” meals, a staple in such dishes as tacky taters, bean casseroles and crock pot dips, stated founder Lauren Joyner, who launched the enterprise 4 years in the past.
“I grew up consuming these meals, all of which began my lifelong love affair with cheese dip,” she stated. “They’re nonetheless a part of the Southern delicacies I get pleasure from right now, with a dairy-free, trendy twist in fact.”
Obtainable in delicate and scorching flavors, Home Celebration dips are formulated with sustainable substances, together with carrots, sunflower oil, potatoes, dietary yeast and tomato paste. The merchandise are free from the highest 9 allergens, together with dairy, nuts and soy.
Backed by Siddhi Capital, Clear Present Capital and Rose Culinary, amongst different buyers, Home Celebration is about for retail and foodservice enlargement this yr, Ms. Joyner stated, noting the brand new branding and packaging present a “longer runway” for product innovation.
The merchandise can be found on-line at housepartysnacks.com and goodeggs.com and offered in regional Entire Meals Market and Foxtrot Market shops. Moreover, Home Celebration dip is served at universities, eating places and meals vans all through the USA, in addition to the Oracle Park baseball stadium in San Francisco.
Having fun with this content material? Study extra disruptive startups on the Meals Entrepreneur web page.
