Larry Jackson, founding father of nationwide advertising company based mostly in Greenville, dies > GSA Enterprise

Larry Jackson, founding father of nationwide advertising company based mostly in Greenville, dies > GSA Enterprise

Larry Jackson, 76, founder and former CEO of Jackson, a nationwide model advertising and motorsports advertising company headquartered in Greenville, died Monday, March 13.

A 55-year veteran of the communication trade, Jackson constructed an company that has supplied advertising technique and companies to globally acknowledged manufacturers together with Ford, BMW, Michelin, BFGoodrich Tires and even the Harlem Globetrotters, in response to a information launch. In 2010, Jackson assumed the position of chairman of Jackson, along with his son Darrell succeeding as CEO.

“Dad was my mentor as a father and as a marketer,” Darrell Jackson stated within the launch. “For years, I noticed him passionately lead manufacturers past their potential whereas additionally investing in our associates day by day. At this time, our “north star” is outlined by the best way Dad lived his life each professionally and personally — uncommonly inventive, uncommonly collaborative and all the time residing out the golden rule.”

The roots of Jackson return to 1980 in Detroit. It was then that Jackson and enterprise accomplice Sam Dawson opened Jackson-Dawson Communications, an company created to assist automotive manufacturers with product launches and supplier coaching, the discharge said. They quickly added a Los Angeles workplace, and in 1987 Larry moved south to open an workplace in Greenville.

Larry Jackson, founding father of nationwide advertising company based mostly in Greenville, dies > GSA EnterpriseFinally, Jackson divested of his curiosity in Jackson-Dawson Communications, rebranded the company to Jackson, expanded the corporate to incorporate Jackson Motorsports Group and opened a West Coast workplace in San Diego, the discharge said. At this time, Jackson is 140 individuals serving to to develop manufacturers with an entire providing of totally built-in model and motorsports advertising companies, the discharge said.

Jackson started his advertising profession serving as a public data officer within the U.S. Military, in response to the discharge. His duties included directing coaching movies and movies and serving as editor of the put up newspaper. He was awarded the Military’s Commendation Medal for his companies and was awarded an honorable discharge from the Military, the discharge said.

From there he joined the Ford Motor Co., the place he served as supervisor/advertising companies in Ford’s public relations division at world headquarters, in response to the discharge. His duties included overseeing Ford’s intensive driver schooling program, academic movie library, gross sales coaching and assembly/presentation improvement for Ford senior administration, in addition to coordinating public relations for Ford’s motorsports operations. He then served as vice chairman and normal supervisor of Wilding Division of Bell & Howell, a significant U.S. communications firm, and capped his company profession as senior vice chairman, Ford Account Group.

Jackson had a bachelor of science diploma and a grasp’s diploma in movie and video manufacturing from Bob Jones College, in response to the discharge. He was named Alumnus of the 12 months in 2000.

Jackson served on the board of trustees of Bob Jones College from 1982–2016 and served as chairman of the board of trustees from 2013–16, in response to the discharge. He has additionally served on quite a few tutorial {and professional} advisory boards, together with the Headquarters Recruiting Committee of the Greenville Chamber of Commerce, Greenville Technical School’s basis board and on the Greenville County Financial Improvement Board. Moreover, he served on the boards of the Gospel Fellowship Affiliation, The Wilds Christian Camp and Convention Middle, CMI Ministries and L.E.A.D Ministries.

Jackson is survived by Betty, his spouse of 54 years; kids Darrell (Alicia), Andrea (Matt) and Eric; plus grandchildren Gage, Ellie, Ali, Clayton, Kaine and Merin.

Funeral companies will probably be held at 12:30 p.m. Monday, March 20, at Calvary Baptist Church, 3810 Grandview Drive, Simpsonville.

Attain Jason at 864-568-7570.