Brooke Eastman has had a busy 20-plus 12 months profession in company advertising, working for purchasers that embrace Jenny Craig, Sony and Nike in addition to working with GreatCall, Inc., the father or mother firm of the Jitterbug cellphone.
The 44-year-old Orange County native has lengthy thought-about beginning her personal enterprise that might permit her to spend extra time together with her husband and their two younger youngsters. After being laid off in January 2021 from a job at Ace Health, Eastman mentioned she took a while to consider what she needed to do.
“I’ve achieved tech ed, I’ve achieved tech, client packaged items, however all the time on the advertising facet,” mentioned the College City Heart-area resident, a graduate of San Diego State College who determined to stay round in San Diego County after incomes a level in communications.
“That is actually the place I discovered my ardour for creating buyer experiences. That what one thing that I cherished to do, and I needed an increasing number of to be within the driver’s seat for doing these issues. And that’s one of many the explanation why I began exploring having my very own enterprise.”
As a substitute of taking a full plunge into the small enterprise world, involved that might drive extra monetary danger than she was snug with, Eastman as a substitute determined final October to change into a part of the Oxi Recent Carpet Cleansing firm, opening a franchise to cowl a portion of North County.
Her territory contains Carlsbad, Oceanside and the western components of Vista and San Marcos.
“I wanted one thing with low danger,” Eastman mentioned. “I centered on franchise matches. I in all probability checked out a few dozen, drilled into three or 4 built-up fashions and Oxi simply saved developing as being the one which had the match for a way a lot time I might give it, for a way a lot construction they’ve. It’s a labor-driven enterprise and I like that they stand by utilizing expertise to work smarter not tougher.”
Eastman additionally mentioned that Oxi Clear maintains her web site and handles “among the issues that might require this to be a full-time job fairly than part-time,” and permits her to deal with giving “nice customer support with each interplay – that’s the half that I like.”
Ongoing drought points in California and methods to assist the lowering water provide additionally drew Eastman to Oxi Recent, which was based by entrepreneur Jonathan Barnett in 2006 in Denver and now boasts greater than 400 franchises throughout greater than 40 states.
Earlier than she made her ultimate resolution to change into a franchisee final fall, Eastman traveled to Colorado to satisfy with the Oxi Recent workforce and mentioned she was bought on what the corporate was about, and the way it went about its enterprise.
“The merchandise and the gear… it’s smaller than I believed and fewer than I believed,” Eastman mentioned. “An increasing number of I noticed how Oxi Recent is sensible. It’s higher for the setting with low water and inexperienced cleansing options, and never utilizing a large van that burns fuel and makes use of pipes and lengthy hoses, further cords and all these things that’s concerned in carrying round plenty of water and utilizing plenty of water.”
Eastman mentioned she cares in regards to the setting in California, particularly for her youngsters, who’re 2 and 5, and their futures. She mentioned the corporate’s eco-friendly merchandise and inexperienced cleansing strategies had been a main think about her resolution to put money into the franchise and convey it to the group.
Oxi Recent touts itself because the “World’s Greenest Carpet Cleaner,” utilizing environmentally pleasant, oxygenated cleansing strategies that save a median of 58 gallons of water per house cleaned, in comparison with conventional steam cleaners.
Serving to Water.org Globally
Oxi Recent additionally has a company partnership with Water.org, a nonprofit cofounded by Matt Damon that seeks to resolve the worldwide water disaster. Oxi Recent Carpet Cleansing’s web site notes that it “has saved tens of thousands and thousands of gallons of water since its inception.”
Oxi Recent donates a portion of its charges for all companies it books on-line to assist Water.org empower households in want with entry to protected water and sanitation.
“All of it provides me a superb feeling good about Oxi, selling one thing that’s good for the long run,” she mentioned.
Whereas operating the franchise, Eastman is at the moment head of promoting for Territory World, a enterprise consulting and companies firm primarily based out of Portland.
“Advertising nonetheless my ardour and one thing that I’ll all the time need to do,” Eastman mentioned. “Beginning a enterprise is about exercising a unique muscle. I’m captivated with each. I really feel like I’ve one of the best of each worlds.”