Florence, KY (RestaurantNews.com) Matt Plapp, CEO of nationwide media and advertising and marketing company America’s Greatest Eating places, has launched a number of marketing-focused podcasts to assist unbiased restaurant homeowners and operators maximize their effectiveness in retaining clients and driving gross sales, particularly within the face of a probable recession in 2023.
Restaurant Advertising Secrets and techniques, a five-to-ten-minute each day podcast that focuses on how eating places can simply construct a buyer database to focus on their advertising and marketing efforts, launched in June 2022. In August, Plapp launched The Restaurant Recession Webinar Collection, a weekly podcast that gives actionable suggestions for restaurant homeowners to achieve extra clients and enhance income by advertising and marketing and gross sales, no matter financial predictions.
“There are three issues I imagine in as regards to restaurant advertising and marketing,” Plapp states within the first episode of Restaurant Advertising Secrets and techniques. “You will need to appeal to consideration; you have to construct a database from that spotlight, and you have to retain the individuals’s consideration within the database you’ve constructed.”
‘Entice, Construct, Retain’ sums up Plapp’s whole philosophy of profitable advertising and marketing. He sees the important thing to elevated enterprise and better verify averages is predicated on gathering clients’ information and utilizing it to market particularly to them. Focused promotions, continuous social media content material, and making a degree of connecting on a extra private degree with clients all interprets into extra gross sales.
How does he know? Plapp has logged hundreds of miles in the previous couple of years touring to unbiased eating places all around the nation. He has discovered that solely a few third of unbiased eating places have an internet site information gathering software, comparable to a pop-up window that invitations a consumer to enter info, and fewer than ten % have an in-store information gathering software, comparable to a desk tent QR code to scan or a server asking pertinent questions of a buyer with the intention to achieve information.
“I believe one of many greatest atrocities in restaurant advertising and marketing and small enterprise advertising and marketing is that they don’t really know who their clients are,” Plapp instructed Entrepreneur.com in June 2022. “Level of gross sales is a key option to achieve buyer information.”
Podcast episodes are brief and one-topic, which Plapp says beneficial properties optimistic suggestions from listeners.
“[Restaurant owners] can hear on their commute,” he notes.
The podcasts can be found on a number of platforms together with Spotify, iHeartRadio, and iTunes.
About Matt Plapp
The CEO of America’s Greatest Eating places, Matt Plapp has a ardour for serving to restaurant homeowners achieve extra clients by savvy social media promotion and engagement. He’s the writer of three books and host of 4 podcasts on restaurant advertising and marketing. An avid CrossFitter and Buffalo Wing aficionado, he lives along with his household in Union, Kentucky.
America’s Greatest Eating places, a nationwide media and restaurant advertising and marketing firm based mostly in Florence, KY, travels the nation telling the tales and highlighting the distinctive meals of regionally owned unbiased eating places as a part of their ABR Roadshow. Eating places are featured not solely on ABR’s Restaurant Community of social media channels and web site, but additionally every particular person institution’s Fb web page. With over 700 episodes filmed, America’s Greatest Eating places is the premier advertising and marketing company for restaurant homeowners and operators to have their story broadcast coast-to-coast. Go to AmericasBestRestaurants.com to study extra and to view the episodes and profiles of lots of of America’s Greatest Eating places!
America’s Greatest Eating places